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Field reports / documented reversals and outcomes

What happened
after it shipped?

Real-world accounts are separated from product reviews. Every report states what the source establishes, what remains unknown, and how closely Code or Buy verified the story.

Evidence levelsSource checkedInterviewedEvidence checkedIndependently reproduced
01
Public-source case / Source checked

They built a CRM over a weekend. Then they chose Salesforce.

David Friedberg's team got an internal CRM running quickly with AI coding tools. The reversal came later, when operating it competed with software unique to the business.

David Friedberg's internal CRM experimentHYBRID

Built, bought, or went back?

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